This rundown about small business is for those who haven't tried. Sergey offers to take frequently asked questions in one hand, mathematics in the other and try to understand the rational behavior patterns.
He proposes to compare the probability of losing everything with probability of success and the time to achieve it. If we got such a lottery ticket for a million, would we buy it?
Minuses of small business are the "pleasures" for 5 years and without breaks on first 3-4 years, sick time and etc. This is statistically less profitable than a menial job. Anyway, a large client will tell us what to do.
Sergey will answer the questions about what we should know before starting our own project and what could be counted and gathered in advance. A specific algorithm of testing hypotheses is not magic, it's a skill. Or rather, it can be.
Also, there will be some more shattered illusions, especially about lack of stability. And the encouraging finale about how we're special, we can do it, so it's worth trying.
Sergey Abdulmanov
Sergey Abdulmanov is a mathematician from Astrakhan State University. He worked as a newspaper editor, was head of the advertisement department, owned an IT company. Since 2010 he is a marketing director of Mosigra. Since 2009 he operates a popular Mosigra blog in the Habrahabr business space. Sergey received an award "Business Book of the Year in Russia" for a book "Business as a Game" (co-authored with D. Kibkalo and D. Borisov). Founder of the Loft PR agency. He provided advice for several companies from the Russian market top 20. Prize winner of the "Best Marketing Company of the Year" and "Best Client Experience".
